This might not be the stuff of major announcements and news releases,
but it is likely a bigger deal than many of them. In the stealthiest of
all fashions, Apple has quit bragging about the invincibility from
computer viruses of the OS X operational system, which powers the
giant’s computers.
The change regards the marketing messages on Apple’s website, which highlight the qualities of the Mac operating system. The
overly confident “It doesn’t get PC viruses” statement has been
replaced by a rather more humble “It is built to be safe”. Also, the
“Safeguard your data. By doing nothing” slogan has been replace with
“Safety. Built in.” You can check out the difference between the two
descriptions in the image below.
This dramatic change of marketing language comes only a couple of
months after hundreds of thousands of Apple computers got infected with
malware. However, the occurrence should hardly come as a surprise, given
the number of computers Apple has sold.
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